What Do You Get With Snapchat Plus? Features, Plans & Benefits

So you're thinking about subscribing  or you already pay for it and you're wondering what do you get with Snapchat Plus that you can't already access for free. Fair question. The answer's longer than most people expect, because Snapchat has quietly turned a single subscription into a small family of plans.

According to TechCrunch, the service crossed 4 million paid subscribers within its first year, and the feature set has expanded considerably since.

What Do You Get With Snapchat Plus? (Quick Answer)

With Snapchat Plus, you get access to 40+ exclusive, experimental, and pre-release features, deeper app customization, a Snapchat+ badge, and depending on the plan extra Memories Storage, GenAI-powered Lenses, and fewer ads.

The base plan keeps ads. The Platinum plan removes Story and Lens ads.That's the short version. The longer version actually matters, because the Snapchat+ subscription you sign up for today isn't the same product it was in 2022.

Snapchat Plus at a Glance

Snapchat splits its subscription into four practical options. Most people only ever see the base plan in the paywall, but the others exist and roll out by region. Here's how they compare side by side.

Plan	Exclusive Features Access	Ads	Memories Storage	Shareable	GenAI Lenses
Snapchat+ (Base)	Yes (40+ features)	Standard ads remain	Not specified	No	No
Snapchat+ Family	Yes (40+ features)	Standard ads remain	250 GB (owner only)	Yes, up to 2 additional people	No
Lens+ Plan	Yes (40+ features)	Standard ads remain	5 TB	No	Yes
Snapchat+ Platinum	Yes (40+ features)	No Story or Lens ads	5 TB	No	Yes (includes Lens+)

A note that trips people up: Platinum already includes Lens+. So if your only reason for considering Lens+ is the GenAI Lenses, Platinum gets you those plus the ad removal. Lens+ on its own is for users who want the Lenses and storage but don't care about Story or Lens ads.

In practice, most subscribers seem to land on the base monthly plan first, then upgrade only after they've actually used the features for a few weeks.

Full List of Snapchat Plus Features

This is where Snapchat+ earns its subscription. The list isn't short over 40 features at last count and they fall into a few clear buckets. Grouping them this way makes the value easier to see than scrolling a flat list.

Category	Features Included
Customization	Custom App Icon, Custom App Themes, Custom Chat Colors, Chat Wallpapers, Generative Chat Wallpapers, Generative Profile Backgrounds, Custom Notification Sounds, Custom Ringtone Sounds, Bitmoji Backgrounds, Exclusive Bitmoji Pet and Car Options
Friends & Social	#1 Best Friend, Extended Best Friends List, Friends in Chat, Solar System, Peek a Peek, Snapscore Multiplier
Stories	Story Boost, Story Rewatch, Story Timestamps, Story View Notifications, Custom Story Expiration, Priority Story Replies, Replay Again, Replay Your Own Snaps
Snaps & Streaks	Instant Streaks, Streak Restore, Lightning Snaps, Post View Emoji
AI & Creative	AI Captions, AI Creative Tools, Create a Bio for My AI, Home Tab
Identity & Sharing	Snapchat+ Badge, Gift Snapchat+

Customization & Personalization

This is the bucket most people notice first. You can change your app icon to one of dozens of designs, swap themes, recolor chat bubbles, set chat wallpapers (including ones generated on the fly), assign different notification sounds to different friends, and pick custom Bitmoji backgrounds  including exclusive pets and cars that non-subscribers don't get.

What's often overlooked is the ringtone sounds. They're separate from notification sounds, and they apply to calls. Small detail, but it matters if you live inside the app.

Friends & Social

The #1 Best Friend pin keeps one chat at the top of your list only you see the pin, the other person gets no notification. The Solar System feature visualizes your eight closest friends as planets, with the closest planet being your best friend.

There's also an Extended Best Friends List, a Friends in Chat indicator, Peek a Peek (you see the eyes emoji when a friend is glancing at your chat), and a Snapscore Multiplier.

Teams that run social media for brands commonly report that the Solar System and Best Friend signals are mostly fun-factor they don't change how the platform works for outreach, just how subscribers feel about their friendships.

Stories

Stories get the most functional upgrades. Story Boost lets you push one Story per week so more friends see it. Story Rewatch shows you the eyes emoji and a count when friends rewatch what you posted.

Story Timestamps tell you exactly when each friend viewed. Custom Story Expiration lets you stretch a Story past the standard 24 hours up to a week. Priority Story Replies make your replies more visible to the person who posted.

In practice, the Story Boost is the feature most subscribers say they actually use weekly. The rest are nice to have.

Snaps & Streaks

If you've ever lost a long Snapstreak to a missed day, you'll appreciate Streak Restore. Instant Streaks let you start a streak without the usual 3-day buildup.

Lightning Snaps and Post View Emoji round out the bucket small but useful additions for daily users.

AI & Creative

The newer features sit here. AI Captions auto-generate text for your Snaps. AI Creative Tools cover a set of generative editing features.

Create a Bio for My AI lets you customize what My AI knows about you. The Home Tab is a curated landing surface inside the app.

These rotate fastest. Snapchat tends to launch experimental features here first, then graduate them to all users over time or quietly remove them.

Identity & Sharing

The Snapchat+ Badge is the small black star ✪ next to your display name. It's toggled off by default. Gift Snapchat+ lets you buy a 12-month subscription for a friend; if they're already subscribed, the gift queues until their current term ends.

Snapchat Plus Plan Tiers Explained

Snapchat+ has four practical paths to subscribe. The paywall may not show all of them at once it often starts with monthly or annual base options and reveals upgrades after.

Snapchat+ (Base Individual Plan)

The standard subscription. Monthly or yearly billing. Includes the full 40+ feature set. Ads continue to appear normally.

Storage allocation for Memories on the base plan isn't publicly detailed by Snapchat's help documentation.

Snapchat+ Family Plan

The Family Plan is the only Snapchat+ plan that lets you share the subscription. The owner can add up to two additional people, and all three get access to the Snapchat+ features.

Storage works differently, though only the owner gets the 250 GB of Memories Storage. Family members don't get their own storage allocation.

If a family member wants to back up their own Memories, they'd need to leave the plan and subscribe individually.

Snapchat+ Lens+ Plan

This plan includes the standard 40+ Snapchat+ features plus exclusive GenAI-powered Lenses and 5 TB of Memories Storage. The trade-off: ads remain. Lens+ is rolling out gradually and isn't available everywhere yet.

Snapchat+ Platinum Plan

Platinum is the top tier. You get the 40+ features, the Lens+ benefits (GenAI Lenses and 5 TB storage), and no Story or Lens ads. Like Lens+, Platinum is being rolled out slowly by region.

One practical note: Platinum and Lens+ aren't available through Snapchat+ Web Subscriptions. You need to subscribe through the iOS or Android app stores to access them.

Does Snapchat Plus Remove Ads?

Partially, and only on Platinum. The base Snapchat+, Family, and Lens+ plans all keep ads. Platinum removes Story ads and Lens ads specifically.

As reported by CNBC at launch, Snap's leadership was upfront that the subscription was never built to displace advertising ads remain central to the company's revenue model.

Snapchat's documentation also doesn't claim Platinum removes every ad surface, so it's safer to assume other ad placements (like map-based or public-content ads) may still appear.

If a fully ad-free Snapchat is what you're paying for, Platinum is the only plan currently structured around that.

Snapchat Plus Pricing

Pricing varies by country and by device. Snapchat doesn't publish a single global price, and the figure shown in your app store is the figure you'll be charged.

How to Check the Current Price in Your Region

Open Snapchat, go to your Profile, then Settings, then tap Snapchat+. The plans available in your region and their prices appear there.

Monthly vs. Yearly Billing

The base plan offers both monthly and annual billing. Annual is typically discounted on a per-month basis, though the exact savings depend on your region.

Free Trial Availability

A seven-day free trial is offered in many regions when you subscribe for the first time. Availability isn't universal, and it doesn't always apply to upgraded tiers like Lens+ or Platinum.

Where Is Snapchat Plus Available?

Snapchat+ rolled out to the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates, with expansion to additional markets continuing. Lens+ and Platinum are rolling out more slowly.

The reliable way to check: open Profile → Settings → Snapchat+ inside the app. If the plans appear, they're available to you.

How to Sign Up for Snapchat Plus

The flow is the same regardless of platform the payment method differs.

Signing Up on iPhone

Open Snapchat, tap your profile, look for the gold-tinted Snapchat+ banner card at the top, tap it, choose your plan, and confirm the purchase through your Apple ID. You may need to restart the app for the new features to appear.

Signing Up on Android

Same flow inside the app Profile → Snapchat+ banner card → choose plan. Payment goes through your Google account.

Subscribing via the Web

Snapchat+ has a web subscription option, but it's limited to the base individual plan. Platinum and Lens+ aren't available through the web those require subscribing through the iOS or Android app.

How to Cancel Snapchat Plus

Cancellation runs through whichever app store you subscribed with. The Snapchat app itself doesn't process the cancellation directly when you subscribed via Apple or Google.

Cancelling on iPhone

Go to Settings on your iPhone, tap your name, tap Subscriptions, select Snapchat+, then tap Cancel Subscription.

Cancelling on Android

Open the Google Play app, head to your subscriptions, select Snapchat+, then tap Cancel subscription and follow the on-screen steps.

What Happens After You Cancel

Your Snapchat+ features stay active until the end of your current billing period. After that, the features disable automatically and your account returns to standard Snapchat. If you don't cancel, the subscription renews on its own.

Who Is Snapchat Plus Best For?

Not everyone gets the same value from Snapchat+. A quick fit-check:

User Type	Why Snapchat+ May Suit Them	Recommended Plan
Heavy daily users	Streak Restore, Custom Story Expiration, Story Boost all save time and content	Base monthly
Creators	Story Boost, Story View Notifications, Rewatch indicators give engagement signals	Base or Platinum
Families with multiple Snapchat users	One subscription covers up to 3 people	Family Plan
AR/Lens enthusiasts	GenAI Lenses and 5 TB storage for Memories	Lens+ or Platinum
Users who want fewer ads	Story and Lens ad removal	Platinum
Casual users	The free version covers most everyday needs	Probably skip

Conclusion

Snapchat Plus delivers 40+ exclusive features, deeper customization, optional GenAI Lenses, expanded Memories Storage, and on Platinum fewer ads. The right plan depends on how heavily you use the app and whether ad removal or sharing matters to you.

Frequently Asked Questions

Is Snapchat Plus the same as Snapchat Premium?

No. "Snapchat Premium" isn't an official product. The official paid subscription is called Snapchat+, with sub-tiers like Family, Lens+, and Platinum.

Can I share my Snapchat Plus subscription?

Only through the Family Plan, which allows the owner to add up to two additional people. The other three plans are tied to one account.

What is a Snapchat Plus Buddy Pass?

A Buddy Pass lets a current subscriber give a friend temporary access to Snapchat+ features. Availability and pass length depend on what Snapchat currently offers in your region.

If Platinum includes Lens+, why buy Lens+ alone?

Lens+ on its own costs less than Platinum. If you want GenAI Lenses and 5 TB of storage but don't care about removing Story or Lens ads, Lens+ is the cheaper path.

Will my features disappear immediately if I cancel?

No. Your Snapchat+ features remain active until the end of your paid billing period. After that, the account returns to the free version.