Famous YouTubers Female: Top Women Creators on YouTube by Category (2026)

Famous YouTubers female are women who have built large, recognisable audiences on YouTube across niches like beauty, fitness, gaming, cooking, comedy, and self-growth.

The list below covers widely-followed creators grouped by what they actually make videos about.

Who Are the Most Famous YouTubers Female? (Quick Answer)

If you came here looking for a fast answer, here it is. Some of the most widely-followed famous youtubers female creators include Emma Chamberlain (lifestyle), NikkieTutorials (beauty), Rosanna Pansino (cooking), Lilly Singh (comedy), Chloe Ting (fitness), Aphmau (gaming), and Bailey Sarian (beauty plus true crime). Each of them sits in a different corner of YouTube, which is why one single ranking rarely tells the whole story.

In practice, audiences tend to discover women creators by niche first and subscriber count second. That matters, because a creator with 2 million focused viewers in a tight niche often has more cultural pull than a generalist with much higher numbers.

Quick Comparison Table — Famous Female YouTubers at a Glance

Creator	Primary Niche	Country	Year Joined YouTube
Emma Chamberlain	Lifestyle / Vlogging	United States	2018
Jenn Im	Lifestyle / Fashion	United States	2010
NikkieTutorials	Beauty	Netherlands	2008
Bailey Sarian	Beauty + True Crime	United States	2013
Hey Nadine	Travel	Canada	2008
Eva zu Beck	Travel	Poland	around 2018
Blogilates (Cassey Ho)	Fitness / Pilates	United States	2009
Chloe Ting	Fitness	Australia	2011
Pamela Reif	Fitness	Germany	2013
Aphmau	Gaming	United States	2012
Rosanna Pansino	Cooking / Baking	United States	2010
Lilly Singh	Comedy / Entertainment	Canada	2010
Kendall Rae	True Crime	United States	2012
Lavendaire	Self-Growth	United States	around 2014
Molly Burke	Disability Awareness	Canada	2014

(Years are based on public channel creation data. Subscriber tiers shift constantly, so the table sticks to information that doesn't go stale overnight.)

How This List Was Put Together

A quick note before the niche breakdown, because most articles on this topic skip it.

What "Famous" Means Here

For this list, "famous" means a creator with a long-running channel, a clearly recognisable niche, and an audience usually measured in the millions or close to it.

It does not mean "biggest by subscribers globally." Some of the women below have smaller channels but are widely cited within their niche, which is its own kind of fame.

What Was Left Out and Why

Channels that have gone fully inactive, channels with unverified audience figures, and creators whose primary platform is no longer YouTube (TikTok or Instagram first) were skipped.

Teams that track creator data commonly report that channel activity shifts faster than most "top YouTubers" lists update, so it's worth checking a creator directly before assuming they still post.

Famous Female YouTubers by Niche

Breakdown of well-known women creators grouped by what they make videos about

Lifestyle and Vlogging

Everyday vlogs, fashion, and personality-driven channels

Emma Chamberlain

Emma started her channel in 2018 and grew unusually fast millions of subscribers within roughly two years. Her editing style, all jump cuts and dry commentary, kicked off a wave of imitators and is sometimes credited with helping shape what's now called "slacker" or "relatable" YouTube.

According to Wikipedia, The New York Times described her as "the funniest person on YouTube" in a 2019 profile, and credited her with influencing the way people now talk on the platform.

Her upload pace has slowed since the early years, which is common for creators who move into other ventures.

Jenn Im

Jenn began on YouTube in 2010 on a joint channel focused on affordable fashion, then went solo and expanded into Korean recipes, home content, and motherhood vlogs. Her channel is a useful example of how a creator's niche drifts over a decade without losing the core audience.

Beauty and Makeup

One of the oldest established niches, heavily women-led

NikkieTutorials

Nikkie de Jager has been on YouTube since the late 2000s and was one of the early beauty creators to move from hobbyist tutorials to full-time content.

Over the years she has done sit-down videos with high-profile guests in the music and entertainment world.

What's often overlooked is that her early "Power of Makeup" video, posted in 2015, is still cited by other beauty creators as a turning point for the genre.

Bailey Sarian

Bailey's channel began as straightforward beauty content in 2013, but the format she's now known for, "Murder, Mystery and Makeup," launched in 2019.

The combination sounds odd on paper. In practice, it carved out a sub-genre that several other creators have since tried to copy.

Bethany Mota

Bethany joined in 2009 and was part of the first wave of teen beauty and haul YouTubers. Her output has slowed considerably, but the channel still sits in any honest list of well-known women creators on the platform.

Travel

Skews male overall; women here lean practical or off-the-beaten-path

Hey Nadine

Nadine Sykora has been making travel videos for over a decade and is one of the few women in the travel niche to stay consistent through YouTube's various format shifts.

Her content leans practical tips, packing, route planning rather than pure visual storytelling.

Eva zu Beck

Eva's channel focuses on places that mainstream travel content tends to skip, including extended trips through Pakistan and remote parts of Central Asia.

The travel niche on YouTube is heavily male-dominated, which makes her presence in it notable in its own right.

Health and Fitness

Ranges from full workouts to body image and mental health discussion

Blogilates (Cassey Ho)

Cassey Ho started Blogilates in 2009 as a way to keep teaching Pilates after moving cities. The channel grew into one of the larger women-led fitness communities on the platform.

Her content covers full Pilates routines, fitness challenges, and discussion around body image.

Whitney Simmons

Whitney's channel covers strength training and gym workouts, and she's been open about her experience with anxiety and depression.

That mix fitness content plus honest mental health conversations is less common in the niche than it sounds.

Chloe Ting

Chloe's channel is built around free workout programs, often with a fixed schedule like "two-week shred." Her videos went viral repeatedly during the 2020 lockdowns and the channel has held a large audience since.

Pamela Reif

Pamela is based in Germany and posts workout videos in real time, mostly without spoken instruction.

Her audience is global, and the no-talking format is part of why it works across language barriers.

Gaming

One of the harder niches for women, but a stable group has built large audiences

Aphmau

Aphmau is one of the more visible women in Minecraft-focused content, often blending pop culture references (like Squid Game crossovers) into her videos.

The gaming niche has historically been male-heavy, so her sustained audience is genuinely unusual.

Cooking and Food

Recipes, themed baking, storytelling-driven mukbang

Rosanna Pansino

Rosanna started in 2010 wanting to get more comfortable on camera, with acting as the long-term goal.

The cooking show format she landed on themed, character-driven baking has run for well over a decade. Her channel is one of the longest-running cooking channels led by a woman on YouTube.

Laura in the Kitchen

Laura Vitale's channel focuses on Italian home cooking and has been active since 2010. The channel has thousands of recipe videos and is often the first stop people send beginners toward when they want straightforward Italian-American recipes.

Stephanie Soo

Stephanie's content blends mukbang (eating shows) with long-form storytelling, usually true crime or unsolved cases. The format is unusual enough that it's hard to compare her to anyone else in the food niche.

Comedy and Entertainment

Sketch, sibling duos, and creators who moved into mainstream TV or film

Lilly Singh

Lilly joined YouTube in 2010 and built one of the larger comedy channels run by a woman, later moving into late-night television and back.

As reported by The Washington Post, she built a YouTube following of roughly 14.5 million subscribers under the Superwoman moniker before transitioning to mainstream television.

Her output on YouTube has been less frequent in recent years, but the channel remains a reference point in any conversation about women in YouTube comedy.

Merrell Twins

Veronica and Vanessa Merrell have run their channel since 2009, posting sketch comedy and lifestyle videos.

They're a useful case of sibling channels a format that's quietly common among long-running women creators on YouTube.

Niki and Gabi

Niki and Gabi DeMartino built their channel on the "opposite twins" concept and have stayed active since the early 2010s. The channel covers challenges, fashion content, and personal vlogs.

True Crime

One of the fastest-expanding niches, with women shaping its tone

Kendall Rae

Kendall has been making true crime content since around 2016, with a focus on cases involving missing people.

The niche has exploded in the last few years, and her channel is one of the earlier women-led examples that helped set the tone.

Self-Growth and Personal Development

Productivity, mindfulness, slower-paced format

Lavendaire

Lavendaire's content covers self-growth, mindfulness, and creative living, with a calm, almost slow-paced delivery. The channel is widely cited within the women-led self-improvement space.

Lana Blakely

Lana focuses on productivity, introversion, and thoughtful daily routines. Her videos tend to be longer, more reflective, and more structured than typical lifestyle content.

muchelleb

Michelle's channel sits at the intersection of slow productivity and intentional living. Her background in instructional design shows up in how her videos are organised they feel less like vlogs and more like short, well-scoped lessons.

Disability Awareness and Education

Lived experience of disability, chronic illness, or neurodivergence

Molly Burke

Molly is blind and uses her channel to discuss living with visual impairment alongside more general lifestyle content. Disability creators on YouTube are still a small group, and her sustained audience is one reason the niche has grown.

Jessica Kellgren-Fozard

Jessica's channel mixes vintage fashion, queer history, and content about her disabilities and chronic illnesses. The combination is specific, and her audience is loyal because of it.

Jessica McCabe (How to ADHD)

Jessica's channel is one of the most-cited resources for people learning about ADHD. The videos are short, organised, and built around practical strategies rather than personal vlogging. Educators and clinicians often share her videos, which is uncommon for a self-started YouTube channel.

Patterns Worth Noticing

A few things show up repeatedly across these creators, which is worth flagging.The longest-running channels mostly started between 2008 and 2012.

Newer famous youtubers female creators do exist (Emma Chamberlain is the clearest example), but breaking through after about 2018 is widely understood within the creator economy to be harder than it was in the early YouTube years.

Most of the channels above started in a single niche and drifted over time. Beauty creators added vlogs, fitness creators added mental health content, cooking creators added storytelling. The drift is so consistent it's almost a rule.

Sibling and duo channels are quietly common. The Merrell Twins and Niki and Gabi are two examples, and others exist in adjacent niches. The format gives creators a built-in co-host and tends to age better than solo lifestyle content.

Conclusion

Famous female YouTubers cover almost every major niche on the platform beauty, fitness, gaming, cooking, comedy, true crime, self-growth, and disability awareness.

The list above is a starting point, not a ranking. Audiences and subscriber counts shift constantly, so the most useful approach is to pick a niche and explore from there.

Frequently Asked Questions

Who is the most-subscribed female YouTuber discussed here?

Among the creators in this article, Chloe Ting tends to have one of the highest subscriber counts, in the tens of millions. Global rankings change often, so treat any single number as a snapshot rather than a fixed fact.

Are all these female YouTubers still active?

Not all of them upload weekly. Some, like Emma Chamberlain and Bethany Mota, have slowed their output significantly. The channels are still live, but checking the upload history directly is the safest way to confirm current activity.

What niches do female YouTubers dominate?

Beauty, lifestyle, fitness, and self-growth have historically had heavy women representation. Gaming, travel, and tech still skew male, though women creators in those niches do exist and have sustained large audiences.

How do female YouTubers earn money?

The usual mix: YouTube ad revenue, brand sponsorships, merchandise, affiliate links, and sometimes their own products or courses. Exact earnings vary widely and are rarely confirmed publicly, so any specific figure should be treated cautiously.

How can I find more female YouTubers in a niche?

YouTube's own search and recommendations work reasonably well once you've watched a few channels in a niche. Searching the niche plus a year (for example, "Pilates YouTube 2026") tends to surface currently active creators rather than older lists.